Sweets & desserts · Nutrition facts

Rich's Ubr Ultimate Breakfast Round Baked Breakfast Bar Oatmeal Chocolate Chip

433 calories and 8 g of protein per 100 g. Reported fiber: 8 g.

Manufacturer labelLabel updated Dec 2025Rich's

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UBR ULTIMATE BREAKFAST ROUND BAKED BREAKFAST BAR OATMEAL CHOCOLATE CHIP

Source category
Biscuits/Cookies
Nutrition basis
Per 100 g
Barcode / GTIN
00049800138629
Source record
USDA FDC 2751647
Publication date
Jan 2026
Manufacturer serving
62.3 grm · 1 BREAKFAST ROUND (62 G)

On a 100 g basis, this record has more protein than 82% of 2,097 other complete sweets & desserts profiles.

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What’s in it?

WHOLE WHEAT FLOUR, SUGAR, OATS, SEMISWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, COCOA BUTTER, DEXTROSE, MILKFAT, SOY LECITHIN, NATURAL FLAVOR), SOYBEAN AND PALM OILS, MOLASSES, CONTAINS LESS THAN 2% OF THE FOLLOWING: CHICKORY ROOT FIBER, GLYCERIN (VEGETABLE BASED), LEAVENING (BAKING SODA), BROWN SUGAR, MODIFIED CORNSTARCH, EGGS, RAISIN PASTE, NATURAL AND ARTIFICIAL FLAVOR, SALT, CARRAGEENAN, GUAR GUM, SOY LECITHIN, CORN SYRUP SOLIDS, EGG WHITES.

Ingredients as supplied in this source record. This text does not establish allergen safety or cross-contact information.
The source matters

These values come from manufacturer labels and may reflect label rounding. A record update does not necessarily mean the recipe changed. Check the package for the current formulation.

Read about this dataset
Your portion, your numbers
270calories
in 62.3 g
NutrientAmountDaily value
Protein5 g—
Carbohydrate44 g16%
Fat8 g10%
Fiber5 g18%
Total sugars19 g—
Sodium180 mg8%
Saturated fat3 g15%
Potassium180 mg4%
Calcium30 mg2%
Iron1.7 mg9%
Magnesium——
Vitamin C——
Vitamin D0 µg0%
Estimated energy from macros
Protein 7%Carbs 66%Fat 27%

Uses 4 kcal/g for protein and carbohydrate, 9 for fat. Fiber, alcohol, and label rounding can make this differ from reported calories.

Daily values use the FDA adult reference for a 2,000-calorie diet. Your needs may differ. A dash means no reported value or no daily value shown.

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Same broad food category

This food: 3.7 g protein in 46.2 g. Choices below have more on this basis.

These are nutrition comparisons, not equivalent ingredients. Check preparation, taste, serving size, and the current package before making a substitution.

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Label history, without the guesswork.

Records sharing a validated barcode. Updates may be corrections rather than recipe changes.

Source values per 100 units in that historical record. A serving-unit change can affect comparability; follow the original record to check its basis. Showing 8 of 12 records.

All 18 reported nutrient values Per 100 g
NutrientAmountUSDA identifier
Energy433 kcal1008
Protein8.03 g1003
Total lipid (fat)12.84 g1004
Carbohydrate, by difference70.63 g1005
Fiber, total dietary8 g1079
Sugars, Total30.5 g2000
Sugars, added28.9 g1235
Calcium, Ca48 mg1087
Iron, Fe2.73 mg1089
Potassium, K289 mg1092
Sodium, Na289 mg1093
Thiamin0 mg1165
Riboflavin0.164 mg1166
Folic acid0 µg1186
Vitamin D (D2 + D3)0 µg1114
Fatty acids, total saturated4.82 g1258
Fatty acids, total trans0 g1257
Cholesterol8 mg1253